But then they realise that they don’t know how to write a press release or find press contacts. They don’t know how they should contact a journalist with a story or whether their story would even be considered newsworthy. And then there’s the sheer terror of being asked by your local radio station to come on for an interview and not knowing what to say or how to maximise the opportunity.
Melissa Talago of Campfire Communications has created a series of affordable, bite-sized video training modules that tackle each of these issues. Starting at £20, each video coaching session lasts approximately 30 minutes and comes with downloadable cheat sheets, workbooks or copy and paste templates.
By breaking them into short modules, small business owners can buy just the advice they need, when they need it, without committing to a long or expensive training programme that they’re unlikely to complete.
A good place to start is the module ‘How to get publicity effortlessly’ (£45). In it Melissa shows step-by-step actual examples of pitches she sent to press that resulted in her getting in Good Housekeeping, Top Sante, Healthy, the Telegraph, the Guardian and the BBC. She shows how to find the press opportunities and exactly what to do to boost your chances of getting in them.
Full details can be found at http://www.campfirecommunications.co.uk/campfirecoaching.html
All courses will receive a 10% discount is purchased before 30 November 2017 by using: CampfireCoupon at checkout.