Doing everything yourself can be a false economy and Twitter is a pretty good example. You may be Tweeting regularly, using the odd hashtag and image but what return are you getting for your effort? Are you generating more income for your business or attracting new clients?
For 99% of businesses the ROI will range from zero to negligible. The temptation may be to spend even more time on Twitter but unless you adopt a proven strategy you will be wasting more time and costing your company some serious money too.
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